Nov. 23, 2005 - In Direct Sales - Here's a great idea for an autoresponder |
Are you in a direct sales business and
trying to figure out, like me, how to streamline your systems so that
you can spend more of your precious business time working on income
generating activities?
Well, I'm here to tell you
that there are some simple steps you can take NOW to help your business
for the long term and an Autoresponder is one of those ways! An
autoresponder is an online program that takes a prewritten email
message or series of messages that you've created and sends it out
automatically when someone signs up either via email or a web form.
That sounds a whole lot more complicated than it really is. So let me
give you examples that might work in various aspects of your direct
sales business to help you see how easy this really is:
Lead follow up and tracking.
Do you advertise either online or offline? With an autoresponder you
can put an email address into your advertisement and when one of your
potential customers/recruits emails you to find out more about your
company, they are automatically sent your initial packet of information
instantly. Take it one step further and you can even put a different
email address into each ad, making it easy to track which ads are
producing results.
Lead Generation.
Do you have a coupon or e-book that you can give away to potential new
customers or recruits? Set it up in your autoresponder and create a web
form (all free with most systems) that you can place in your blog or on
your website. Then just add a quick statement of "Request more
information on my business today and receive a free gift" sending
interested prospects to your autoresponder where the gift and the
information are sent to them automatically!
Downline newsletters.
If you've built a team of distributors under you, you'll want to stay
in contact with them regularly. An autoresponder can do that easily,
first with a "welcome to my team" email and then later as you broadcast
your team newsletter through the list.
Help your
new consultants get off to a great start in their new business with a
series of email training messages geared toward those days when they
are waiting for their starter kit. It's a great way to keep the
enthusiasm high during those first days!
Is there
a specific area in your direct sales business that seems to generate
the same questions from all the distributors in your group? Set up
another series of emails specific to that business topic and set up
your team members there as the questions come in.
Leadership communication.
As your direct sales business grows you'll promote leaders from your
team. Set up a series of emails congratulating them on their promotion
and encouraging them in their new role as leader. Many people in direct
sales have no idea what it means to lead a team of their own and you
can set up a system to get them trained and equipped as well. and have
it work for
you continually.
Customer newsletters.
Stay in contact with your customers by using an autoresponder series
just like you do with your downline. Have a welcome series for new
customers to keep your name and information in front of them.
Customer classes.
Set up a series of emails that highlight a product of the month from
your product line, or an email class on how to use some of your
products.
Contests
Set up
a series of contest emails for either your customer base or your
downline. For instance, have a "scavenger hunt" through your catalog
and use the autoresponder system to create the excitement over a series
of
days.
I'm guessing that
most of you, unless you're brand new to direct sales, have much of the
information for many of the above ideas already in your computer
somewhere. With an autoresponder it's just a matter of transferring
that information into the system where it can work for you, even when
you're off doing other things. Give it a try. Many autoresponders have
a free trial offer so you can check out how they work before you take
the plunge. but after just 6 months of using it with my own direct
sales business, I can tell you it's well worth every penny!
Annette Yen is a home schooling work at home mom who has worked in
Direct Sales for over 20 years. Click here to try your own autoresponder for free. And visit Annette on her Direct Sales weblog when you Click here for Sailing To Success.
And you can learn more about using autoresponders in your direct sales
business and see how one works by emailing Annette for her free guide:
"Creating a Series of Email Trainings for your New Recruits" by
clicking here: New Recruit Guide .
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