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Nov. 20, 2006
Can you imagine this Christmas Campaign

Posted in Eclectic Me

A friend and I were discussing the PC of Christmas.  We talked about different campaigns that stores use at this time of the year to rake in the bucks.  A lot of people are quite frazzled by it all, refusing to shop at any local that doesn't recognize or emphasize Christmas as the reason for the season.  Interestingly, we have found that the people we know who follow this rule are also the ones who seem to put the most emphasis on the material parts of the holiday.  She made a point of taking pictures of store windows in her area of NY (Ithaca) to see how stroes were "pushing" the holidays. 

 

The main stores at her mall have completely avoided the subject with neutral slogans such as, Peace, Joy, The Gap!  Small boutique shops in her downtown area didn't seem to be acknowledging any holidays.  LOL!  As we reviewed the many controversies involved in marketing during the year, we discussed how Target backed off their strict no Christmas or Christianity campaign last year when there was an immediate drop in their profits due to Christians boycotting the store.  That's quite an impact. 

 

So I got to thinking.  Can you imagine a Christmas Campaign that focused on Christ?  A nostalgic Christmas with Manger scenes, the wise men, and God.  While not PC, I wonder how many people would truly cause a ruckus.  Would there be as much secular boycotting of a store who promoted such?  Would it affect their profits?  Would secular people start bashing Christ and Christianity along with the store? 

 

An interesting experiment, don't you think?  I wonder why everyone is so afraid to try it.

 

These are my thoughts.


Comments

Nov. 20, 2006 - Untitled Comment

Posted by cyndiegirl72

Bealls is saying Merry Christmas and I was there yesterday to hear it !! I noticed that Gap ad the other day. How wimpy. Make a stand I say. If you can decorate your store for Halloween, then why not Christmas with some Christ thrown in for good measure. (I say with tongue in cheek.) Like that will ever happen. I looked yesterday and I didn't see any Mangers or anything at Bealls or anywhere, just Santa stuff. Lots of Christmas cheer and Christmas wishes, but no Christ anywhere. Not alot of Thanksgiving either anywhere. Wal-mart and the other big boxes forgot Thanksgiving. I guess there is not enough money in it for them. sad

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