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How A Mini-Course Helps EBook Business Owners Sell Information ProductsWould you like to know the one thing you can add to your web site today that will help you to increase your ability to sell information products?There are a lot of things you can do but one of the best things is to offer website visitors a mini-course on the first page of your web site. You do not want to distract your website visitors with an onslaught of options. Offer them a mini-course that hits a hot item for your prospects and they are very likely to want that course and come back to find out everything else that you have to offer. This is because it typically takes multiple exposures to make a sale and a mini-course allows you to get those multiple exposures. You do this by requesting the prospect's first name and a valid email address. You can also ask for the biggest question or struggle they have with the topic you are covering in your eBook business. What this does is give you the opportunity to really build rapport with your prospects by hitting a topic of pain or interest for them and recycle them back to your website and offer. The strength of the mini-course over other methods used to sell information products is that it lowers the resistance to receive emails. With most other forms of email marketing you are restricted to mailing your list once a week or month. However, with a mini-course you can email them every few days. Imagine you were offering a mini course where you sell information products about direct mail. In the 1st part you could talk about the type of postcards you should use. In the 2nd part you could talk about where the address should go. A mini course is also an excellent way to reuse content that you have used before. For instance, if you wrote an article for an article directory, you can reuse that same article as a part of your mini-course. A mini-course is not designed to be a thesis. It should be broken down into different, smaller pieces. Otherwise if you try to provide too much information in one shot, the prospects simply will not want to read the rest of the course and they will unsubscribe from you. The key with a mini-course is to provide one key takeaway for those who subscribe to it so that they will want more information from you. If you try to give them everything, they will not need to come back. That is the key for when you sell information products, keep them coming back for more! ________________________ Copyright Stephen Beck, 2009 You have permission to reprint this article, as long as you don’t make any changes and include the bio below. Stephen Beck teaches people how to sell their knowledge. Go get his 3 free videos at http://www.8weekstoprofits.com so you can start now. 8:31 AM - May. 5, 2009 - post comment
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