Family Business

Internet Marketing Business Mini-Course Strategy

If you want to continue to attract customers to your web site, a mini-course is a great way to do so. Here are some of the more technical aspects of how to actually implement a mini-course for your internet marketing business.

When your web site visitor signs up, he or she receives part 1 immediately. I welcome them to the course and give them a link to the 1st lesson. This is the first email and they receive it immediately. The 2nd email is part 2 of the mini-course and it will highlight a different point. In the 3rd email, I may go ahead and promote an affiliate program. In the 4th email, I promote part 3 of the mini-course. These emails should be 2-3 days a part. This will allow them to be frequent, but not overbearing.

Sometimes you may use a mini-course as part of your product launch strategy along with a teleseminar. If so, you can launch both the mini-course as well as the teleseminar concurrently. The main reason why you launch a mini-course is so you can have a perceived good reason for sending emails that frequently.

Once your visitor has received all of the parts to your mini-course, you should send emails featuring tips and strategies once every 7 days. This is like a newsletter for your internet marketing business. Both the mini-course and the newsletter should be loaded up into your autoresponder as follow up emails.

In addition to follow-up emails, you should also use the broadcast feature when appropriate. The broadcast feature allows you to send emails to your entire list immediately. There are several reasons why you may want to do this as the owner of an internet marketing business. Maybe you have a new product that you are launching and you want to tell your list about it. When you use a broadcast email, whatever you send is going to go to every subscriber who is still actively subscribed to your list.

Hopefully, you now understand how to use a mini-course to drive repeat visitors back to your website. Implementing these strategies will result in more income from your internet marketing business.

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck teaches families how to increase their home-based business opportunities. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can start today.

1:57 PM - May. 6, 2009 - post comment

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Internet Marketing Business Mini-Course Strategy

1:57 PM - May. 6, 2009 - post comment

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