Family Business

The Sell Your Knowledge Funnel Process

The funnel concept is a great way to visualize your business when you sell your knowledge over the internet. Understanding it shows you the strategy to make money on the internet.

What I want you to do is to get in your mind a picture of a huge funnel. This funnel should have a wide opening at the top and a small opening at the bottom. Entering the top of the funnel is easy because of its large width. However, emerging from the bottom of the funnel is more difficult. This is because of how narrow and thin the bottom end of the funnel is.

When you are running a real online business your product portfolio should look the exact same way. At the top of your portfolio should be free offers that people can obtain with no strings attached. A perfect example is a free article you write on a blog. As you continue on through your portfolio, you should require more but offer better value. You might offer a free report in exchange for an email address. You then offer a $10 report, a $50 book, a $100 training program and so on.

So what are the benefits to setting a business where you sell your knowledge up like a funnel? It naturally makes it easier for you to build up trust in the minds and hearts of your prospects. As your prospects make the decision to invest more with you, it allows you to build trust in their mind by delivering on the value you promised on your sales page. This is because every increase in value and price requires a greater commitment from your prospect.

As a result, it is important that you take the time to build confidence in you in the mind of your customers. You need to demonstrate to them through your marketing process when you sell your knowledge that you care about them and not just their money. The key to these online business opportunities is to build trust in the mind of your customers. This will help them to understand your message and they eventually become promoters of your message, which is how you find affiliates.

This is exactly how the funnel works in your internet marketing business. As you begin your real online business, your main focus is to find something to sell. If you can do that, you know you can make money. That being said, the business owners who recognize this process will make more money and will have more customers doing higher value transactions with them because of this. As the needs of their customer, they are able to meet those needs.

By focusing your efforts on providing value, you will build up the level of trust that your customers are willing to invest in you. Your product portfolio funnel should illustrate this by including escalating values of products with escalating price points. Now you should not expect to have this coming out of the gate. However, you do want to have this as something that you can shoot for and build towards, because it is absolutely essential if you want to build a big business when you sell your knowledge.

_____________________
Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck teaches entrepreneurs how to increase their internet business opportunities. Go grab his 3 free videos at http://www.8weekstoprofits.com so you can start now.

9:50 AM - May. 12, 2009 - post comment

Last Page

Description
Join in the discussion of having your own business and gaining freedom for your family.

My RSS

Home
User Profile
Archives

Recent Entries
- Attracting New Clients When You Start A Consulting Business Using Mini-Courses
- Promote Your Online Business Opportunities Using Personalized Autoresponders
- Make Money On The Internet By Avoiding These Common Mistakes
- How Bullet Points Can Help Your Website or Blog
- Should You Protect Your Ebooks With Security Software When You Sell Information?

The Sell Your Knowledge Funnel Process

9:50 AM - May. 12, 2009 - post comment

My RSS

Links