Family Business


How To Select Products For Your eBook Business Funnel

When you are building your ebook business funnel do you want to have an inventory of unrelated products? Absolutely not! That is an inventory, not a funnel. The purpose of a funnel is to use it to lead your customers through your marketing process so that they slowly begin to build trust and a relationship with you and your business.

Therefore every product that you implement and every marketing strategy that you employ should have an end goal in mind of moving people through your marketing funnel. Lots of people should enter the top part of the funnel through your lower priced products. A lower amount of people should move to the middle of your funnel with your middle priced products. A small minority should be at the end of your funnel with your higher priced products.

When creating these products, you can actually create one product and make it three separate products because they are in different formats. You can have a physical book as a product, an eBook as a product and an audio CD as a completely separate product. I do this and all three sell very well for me.

An important part of your eBook business funnel is your email newsletter. This is the key to unlocking success in a real online business. The reason why is because your newsletter is your primary method of building rapport and increasing the trust level between you and your customers. Without it, it is difficult, if not impossible to move people through your funnel.

As one final thought, the biggest purpose of my funnel is that it allows me to communicate my life?s passion. My life?s passion is to see as many people as possible come to the saving knowledge of Jesus Christ in their life. I believe by helping people create real home business opportunities; this will give me an opening to share Christ. Of course, if I am able to make money on the internet from this, it is just icing on the cake!

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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don’t make any changes and include the bio below.

Stephen Beck teaches families how to begin a home internet business. Go get his three free videos at http://www.8weekstoprofits.com so you can start now.

12:16 PM - May. 14, 2009 - post comment


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