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Search Engine Strategies for a Real Online BusinessAs a real online business owner traffic is king. One of the best ways to get traffic to your web site and increase your sales is to get high search engine listings on Google, Yahoo or MSN. One concern many people who are starting a home-based business online have is about competing with larger web sites. They do not see how they can outrank the major web sites.You would be surprised at the type of results that you can get. For example, we sell a book with the title of "Thomas Jefferson Education." At the time we wrote this, our website was ranked #3 for this keyword, which places us on the first page on the Google website. Interestingly enough, out of all of the websites that are ranked for this term, we are one of only two web sites on the first page of Google that sells the book. Do you understand the benefit of this? By focusing my efforts on the keyword and phrase for my book, we get a good search engine placement. At some times in the past, we have even outranked the publisher webpage of the book that we sell. Although Amazon also ranks well for this keyword, they only sell used copies. My students ask me all the time "How does Google determine where I get ranked?" Nobody knows for sure because if they did, they can manipulate the listings and it will hurt Google?s business. This is why you should have a certain level of skepticism if someone claims they are going to show you "all the secrets to dominating the search engines." They really cannot because the only people that TRULY know the secrets work for Google and the specific details of those secrets change all the time. Does this mean you should not buy search engine optimization books? No, you will learn something of value. However, you just need to know that they cannot teach you everything because they do not know how the algorithm works. Since no one knows the algorithm is there anyway to dictate high search engine placement? One of the best ways to do so is to create a campaign where you create back links to your website. A back link is a link on another website that when clicked on, leads the visitor to your website. The way Google uses back links is it looks at the incoming links to your website and the keywords used. If you have a link that says "From Caterpillar to Butterfly" and your web site has content about butterflies, Google will be able to determine that your website should be ranked for the keyword "butterfly." There are many ways to get back links. Here are some suggestions: 1. Ask and link back: One way is to ask others to link to you in exchange for you linking to them. 2. Write a press release: You can write a press release and submit it online about your company. You need to include a link to your website to get any benefit. If a news website uses your release, they will publish it along with a link back to your web site. An example of a press release site is http://www.free-press-release.com/. 3. Article writing: With an article, you can create back links by writing articles and submitting them to different article directories. Each directory you submit to creates a back link to your website. In addition, ezine publishers and blog owners look for articles that they can publish in their ezine or blog. If your article is selected, this creates another back link to your website each time this happens. One of the best article directories on the internet can be found at http://ezinearticles.com/. In my opinion, the simplest way to create backward links for your website is to use articles. If you write a single article, about 300 to 400 words and submit it to 10 article directories, you should have backward links for your web site within a short period of time, which is exactly what a real online business needs. ________________________ Copyright Stephen Beck, 2009 You have permission to reprint this article, as long as you don’t make any changes and include the bio below. Stephen Beck teaches families how to sell their knowledge. Go get his 3 free videos at http://www.8weekstoprofits.com so your family can begin today. 3:11 PM - May. 29, 2009 - post comment
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