| Family Business |
How To Research Online To Write Great Web CopyOne of the biggest mistakes many business owners make is to focus more on their product than their marketing. The greatest product in the world will not sell without great marketing. Marketing is a major requirement in the success formula of a business and a huge part of that is copywriting. Therefore, you cannot run a successful business online without good copywriting.Copywriting is vital when promoting online business opportunities. I thought the key to success in promoting real home business opportunities was to have a great product. I was wrong because even though I had new products every month there was no increase in my income. I realized that I had to sell these products to make money. At that point I made a decision to focus on writing good sales copy. Expert copywriter Joe Sugarman says that good copywriting should cause a person to pay money for a product or service. That is the key to doing it effectively. Here are some strategies I recommend to improve the overall effectiveness of your copywriting. 1. Research You cannot produce an effective sales letter to promote online business opportunities if you fail to do your research. How do you research? You start off by researching the customer. Identify the things that the customer loses sleep over, the fears of the customer, the constant frustrations, and so on. By doing this you will identify all of the concerns and objections of your target customer. You should also find out if the customer uses certain words in language or demonstrates a bias in the buying process. Engineers are a good example because you can expect them to be very analytical in their decision making process. They also have their own language that is specific to their industry. By taking the time out to research the customer, you will be able to write a sales letter to target that customer. This level of personalization is vital. In addition to researching your customer you should also research your product. Point out the features and benefits that your product possesses when promoting online business opportunities. Keep a list of them nearby so you can point them out in your copywriting. The features list what the product does. The benefits list how the features help the customer. To identify the benefit, read the features and ask how each feature helps the customer. This is what your customer thinks when he or she reads your sales letter, so make sure you address it. 2. Index Cards You probably recall index cards being used when writing papers in school. What you may not know is that they are also great for copywriting. When you answer the questions you come up with for the customer put them on the card. This will give you a lot of valuable information about your target customer. You should also include the features and benefits on the card also. When you create each card make sure you put on them sentences that you can add to the sales letter. This will help you get started. It does not have to be worthy of the final draft; it will just help you get started. Taking the time to use index cards to prepare is a very effective tactic. In fact, Dan Kennedy himself uses this tactic when writing copy. These simple steps for writing copy for online business opportunities will go a long way towards improving your copy. Skipping these steps however can hinder your efforts to write copy that sells. __________ Copyright Stephen Beck, 2009 You have permission to reprint this article, as long as you don’t make any changes and include the bio below. Stephen Beck shows families how to start a real online business. Go get his free website traffic report at http://www.familyebiz.com/blog/ so you can begin today. 8:33 AM - Jun. 16, 2009 - post comment
|
Description Join in the discussion of having your own business and gaining freedom for your family. My RSS
Links• Family E-Biz Expo• Christian Home Business • Home Recording Tutorial • Big Seminar • Selling on eBay • Joint Venture eBay • Home Grown Business • Shipping • Online Store Helps • Writing Sales Letter • Ebooks • Shopping Cart • Search Engine Optimization • Drop Ship Source • Homeschool Curriculum • Thomas Jefferson Education • Reloading Ammunition • Leadership Education • Teaching Writing • Real Science 4 Kids • TruthQuest History • Gileskirk • Excellence in Writing Home User Profile Archives Recent Entries - Attracting New Clients When You Start A Consulting Business Using Mini-Courses - Promote Your Online Business Opportunities Using Personalized Autoresponders - Make Money On The Internet By Avoiding These Common Mistakes - How Bullet Points Can Help Your Website or Blog - Should You Protect Your Ebooks With Security Software When You Sell Information? |