Family Business

Offer Free Live Webinars To Attract More Clients

There are four models when it comes to presentations using webinars. The first model focuses on offering a free live webinar to potential customers in order to promote a product. The format of a webinar like this would look like sixty minutes of content and then ten to fifteen minutes of selling your product or service at the end. First you tell people what to do, then you sell them your product or service on how to accomplish that task.

For example, I can tell you what to do when you run a webinar, but I can sell you the nitty-gritty details on how to run a webinar. Do you see what I am saying there? I can tell you what to do when it comes to losing weight. I can cover the big picture. I can sell you the details and specifics, the step-by-step, on how to lose that weight more effectively.

The key is to be straight up with people. You want to give them the formula for getting what they want, but sell them on the actual specifics of executing that formula. This is a time-tested principle. You show them each step that makes up the formula, but whatever you have to sell them is going to reveal exactly how you do step number one and so on. You can tell them what to do, and then show them the best, fastest and most effective way to do it. This method works for software as well as information products also.

On live webinars, during your promotion period, you can promote an information product, software, some type of physical product, or even an affiliate product. This is a product someone else sells but they pay you a commission for each customer you refer. One way to increase your affiliate sales is to include training on that program if they buy through your link. Another way is to show the results you got with the product and then offer an affiliate link so you can get paid if they buy.

I recently purchased a product launch formula that has had a dramatic impact on my business in a positive way. I credit this formula for major positive changes in my business. If I were to promote it as an affiliate I would do a webinar where I revel the results I got, how my business was impacted and a link where the participants can buy the program as well so I can earn an affiliate commission. Because facts tell but stories sell, if you share your positive experience and story about the product, people will be attracted to that and will tend to take action. Software programs are an excellent example of this.

When I use this live webinar model, in which I provide great content on the large percentage of the time with a sales pitch at the end, it works well for me. In future articles, I will reveal the other three methods of webinar models.

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Copyright Stephen Beck 2009
You have permission to reprint this article as long as you don't make any changes and include the bio below.

Stephen Beck specializes in helping families make money online through live webinars. Look at Stephen's free online business information at www.wildlywealthywebinars.com so you can start right now.

11:13 AM - Sep. 25, 2009 - post comment

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Offer Free Live Webinars To Attract More Clients

11:13 AM - Sep. 25, 2009 - post comment

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