Family Business

Should You Give Away Your Information Products When You Are Selling Information?

As someone who participates in selling information, I have encountered many people who ask for my products for free. How do I recommend you handle this? If they are friends and family you can make that decision for yourself. If you are doing a special promotion where you are giving your product away for free that is a different situation. In this scenario I am referring to people that you do not know that contact you randomly and ask if you can give them your product at no cost.

I get this request frequently. A person that I do not even know will contact me out of the blue and they will ask me if I would be willing to give them a copy of my product for free to help them out. What these people fail to realize is that this is not an appropriate request. If they owned a traditional business they would balk at someone walking into their store and asking for their products for free. Why they feel they can do the same to me is beyond comprehension in my opinion. Besides, more importantly what they do not realize is that part of the value from the product comes in paying for it.

If you look on my hard drive on my computer you will find a number of ebooks that I have never read. Do you know why? It is because the creators of these ebooks were not selling information, they were giving it away for free. If I had to pay for that information I would have placed a higher urgency and priority on it. Since I got it for free, there was no sense or urgency.

I can go on and on about this topic because it literally happens to me on a daily basis. I have even had people tell me, ?Hey if you let me try your product out for free as soon as I apply the information and make money from it I will pay you.? You and I ALL know this will never happen. It is not like the person is dishonest. The person has no value attached to the product and therefore has no urgency to make it work effectively. As a result, they will never make any money from the information and will never pay me as a result. I would be giving away free products without ever making any money if I agreed to that scenario for everybody. I need to make money to support my family as well and the way I choose to do this is by selling information that I have benefited from. I spend time and money creating these products. Therefore people need to invest in them in order to benefit from them.

Think about my business model. People online constantly are looking to learn how to make money online. They want to know the meat and potatoes. They want step-by-step instructions. This is why I do well online. I use step-by-step videos to show them exactly how to make money online. If you follow what I do and you also make sure you go through all of the details, as opposed to highlighting concepts, you will also do well when you are selling information online.

__________________________

Copyright Stephen Beck, 2009
You have permission to reprint this article as long as you don't make any changes and include the bio below.

Stephen Beck enjoys teaching people how to sell information online. Check out his three free videos at http://8WeekstoProfits.com so you can begin as soon as possible.

1:20 PM - Oct. 15, 2009 - post comment

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Should You Give Away Your Information Products When You Are Selling Information?

1:20 PM - Oct. 15, 2009 - post comment

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