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Attracting New Clients When You Start A Consulting Business Using Mini-CoursesWhen you start a consulting business, an autoresponder is a great tool to help you create courses that promote your business. You already have a topic that you are an expert at because you are a consultant. The course that you design should deal with a specific topic within your area of expertise. You can offer the mini-course as a free bonus for visitors to your website. The autoresponder is the way you deliver the mini-course.After selecting a topic of interest, divide the topic up into several sub-topics. Give anyone that visits your consulting website a 5 or 7 day course where you cover each sub-topic on each day of the course. Day 1 should consist of an introductory message letting the reader know what will come next. The key is to build interest, clearly communicate your points and offer information of value so that the reader feels that he or she is getting quality actionable information. In the mini course you use when you start a consulting business, make sure you include the lesson number, topic title as well as information about your company. Conclude with a sneak peak of what the next lesson is about. A successful mini-course does a great job at building value in the minds of your potential clients. If your course fails to do this, those potential clients will never become actual clients. When you are designing the course, you can do so using a number of tools. One way you can do this is to create the entire course using a word processing or text-editing tool so you can store each lesson in one location. Once you have the entire course created, you will want to review it, edit it and then copy it over to your autoresponder. That is it! Your course is ready to be emailed out to all of your subscribers. As they receive each course lesson if you did a good job with the design they will feel like you are an expert in your area of expertise. Once they are ready to hire a consultant, they are going to call you and you will have clients to work with as you start a consulting business. __________________________ Copyright Stephen Beck, 2009 You have permission to reprint this article as long as you don't make any changes and include the bio below. Stephen Beck specializes in teaching others how to sell information products. Get a free website traffic report at http://familyebiz.com/blog so your family can begin today. 12:06 PM - Oct. 30, 2009 - post comment
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