Posted in Bits and Pieces
A few days ago I received this comment from Diane and thought the reply desired a full post.If you remember I wrote to you a couple of months ago about Vegemite and you did a post about it. I just read on yahoo about the new product Kraft has come out with and how upset people were about the new name that was originally picked. Have you tried it? Do you like it?
Blessings
Diane
A while back Kraft decided to try a new Vegemite-like product. I didn't give it much thought. I was perfectly happy with our current Vegemite and as long as they continued to make the original recipe I wasn't too interested in trying the new imitation-Vegemite.
When I got Diane's query however I decided that I needed to go out and purchase a jar in the name of research. The boys were my willing...okay that's pushing literary liberties a little too far....let's say... "reluctant" lab assistants.
I actually didn't hear anything about the name until I heard murmurings about it on the Net. Some uproar about the new Vegemite name so of course I Googled it to see what I had missed.
I think the name is a bit strange too. I like the 2.0 but the "i" bit makes it totally odd. Nah, don't like the name. But then again, I'm resistant to change in general.
I had to look around the Vegemite section quite closely to find a jar of iSnack 2.0. They don't seem to be selling too many of them it seems as there is only a small section dedicated to it. The rest of the display is the real stuff. It bought a large jar of that while I was there too. It's a staple in our house.
Anyway, we bought our little jar home and examined it closely.
I think the name is a bit strange too. I like the 2.0 but the "i" bit makes it totally odd. Nah, don't like the name. But then again, I'm resistant to change in general.
I had to look around the Vegemite section quite closely to find a jar of iSnack 2.0. They don't seem to be selling too many of them it seems as there is only a small section dedicated to it. The rest of the display is the real stuff. It bought a large jar of that while I was there too. It's a staple in our house.
Anyway, we bought our little jar home and examined it closely.
It has a faint hint of the normal Vegemite smell to it.
I included this over exposed shot as it more accurately captures the true colour of iSnack.It's texture and colour is very different to the real thing. Vegemite is much firmer and stickier than iSnack. The colour and consistency of iSnack reminded me of melted chocolate and I got a bit of a shock when I scraped into the iSnack. I went in prepared to scrape out a sampling with the usual Vegemite heavy handed method. I ended up with way more than I intended. It would be much easier to spread and it wouldn't snap your crackers as your try to spread it.
The next test was the taste test. Volunteer (heheheh...more literary liberties...hehehe) number one stepped forward and did the "dipped finger test".
He pondered the taste for a while. He even went back for two or three more tentative tongue spottings.
His verdict was quite clear......
He pondered the taste for a while. He even went back for two or three more tentative tongue spottings.
His verdict was quite clear......
"Yuck!"
Volunteer Number Two by now had a tainted view of the product and was clearly reluctant to be the lab rat...I mean...assistant...in my investigation.
Volunteer Number Two by now had a tainted view of the product and was clearly reluctant to be the lab rat...I mean...assistant...in my investigation.
So I had to do some motherly bribing...oh I mean...coaxing..to get him to take just a small bite for my research.
Verdict from son number two......
Verdict from son number two......
"Yuck"
"Double Yuck!"
So I tasted the product myself and let me tell you...the jury was unanimous in their voting. "Yuck" with a capital Y. I couldn't wash that stuff out of my mouth fast enough, in between gagging of course.
For me, it lacked flavour and it's smooth melted chocolate consistency was just all wrong for my taste buds. I'd say our distaste of it may also be linked to our brains' expectations of what it should have been like. The message it sent to our stomach was "This Vegemite is clearly not right. Get that stuff out of your system and quickly."
To be fair I have heard that people who don't like Vegemite, really like iSnack. My brother is one of them. So you know who's getting our jar!!!
So to answer your question succinctly Diane, my family gave iSnack 2.0....
So I tasted the product myself and let me tell you...the jury was unanimous in their voting. "Yuck" with a capital Y. I couldn't wash that stuff out of my mouth fast enough, in between gagging of course.
For me, it lacked flavour and it's smooth melted chocolate consistency was just all wrong for my taste buds. I'd say our distaste of it may also be linked to our brains' expectations of what it should have been like. The message it sent to our stomach was "This Vegemite is clearly not right. Get that stuff out of your system and quickly."
To be fair I have heard that people who don't like Vegemite, really like iSnack. My brother is one of them. So you know who's getting our jar!!!
So to answer your question succinctly Diane, my family gave iSnack 2.0....
...the double thumbs down sign.
Yuck!!
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