Network Blogging
9:16 AM, Mar. 30, 2006
Duct Tape Marketing has a great post on network blogging. He says:
Blogging as a marketing tool is dynamite. But, you knew that
already, right? What about using this same tool as a referral community
building tool?
Let's say you are an accountant. What if you went to an attorney,
financial planner, insurance specialist and banker (all of whom serve
your target market) and offered them a guest expert spot on your blog?
First off, if you did this, your blog would get a lot better and lot
more active but, you may also cement a relationship with these other
referral sources and publicly be seen as the hub of a powerful network.
There's no reason a plumber couldn't do this with an electrician,
HVAC, painting and roofing network. If they did, they would quickly
dominate their market.
Most blog software makes the set-up and management of such a network
of guest authors a snap. TypePad for instance has this feature build
right into the dashboard of your account. (You can also set-up multiple
blogs with a pro account.)
If you already have this type of network built anyway you better add
this strategy before one of your competitors steals your referral
sources.
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