Just Do It! Slogans that "Stick"
7:47 AM, Apr. 4, 2006
What's a slogan? Webster's defines it as "A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto."
You know that slogan from Nike? Just Do It.
What motel comes to mind when you hear "We'll leave the light on for you"? Yep...Motel 6.
What about "Where's the beef?" Wendy's will always come to mind!
These slogans will probably "stick" in our minds forever.
So what's your slogan? Have you thought of one yet? I just came across this really short and practical article by Laura Lake over at about.com. Here are her ideas about making slogans "stick":
1. Make it Memorable
2. Key Benefits
3. Differentiate Your Brand
4. Solidify the Brand
5. Rhythm and Rhyme
6. Warm and Fuzzy Effect
Click here for the rest of the article.
May you find your "sticky" slogan!
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