Market Research
11:38 AM, Apr. 17, 2006
To determine your marketing strategy, its wise to first learn about the market. Sometimes market research confirms what you already knew and sometimes it completely surprises you. Either way, take what you learn and apply it to your marketing efforts.
When marketing to homeschoolers its often difficult to gain information, but more and more studies are becoming available. Check out this new study.
Also visit the National Home Education Research Institute. Many of their studies must be purchased but they have some excellent general information on their site. Their book is also an inexpensive wealth of information. Occasionally, HSLDA will also conduct surveys so watch their site for these.
And of course, you can always gather your own information by conducting an online survey or survey through your newsletter.
However you gain the information, learn from it and begin applying the knowledge to your marketing efforts.
Laura Fox
Marketing Director
The Old Schoolhouse Magazine
www.TheHomeschoolMagazine.com
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