"If you are not yet using a newsletter as a part of your marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers."
So says Rachel Willis in this article.
But you're not a writer?
Can you talk? Are you passionate about your business? Then you can write about it. If you still feel inept, hire someone.
But you don't know graphic design?
The information is the most important thing you can give them. If you want to make it prettier, then get someone to do it for you. But don't let that hold you back.
But I don't know where to start? Then research, research, research.
But...but...but...
First off, anyone can write. Just write as if you were talking to someone on the phone or in person about your product or service. You are the most knowledgeable and passionate person to deliver this message. You can do it. Tape yourself talking. Transcribe what you said. Tweak it a bit. I bet it'll sound great!
Secondly, a newsletter does not have to be pretty to be effective. Some of the most informative e-Newsletters I receive are text only. That's okay with me. I just want the information in a simple and concise way.
Thirdly, just start researching the best ways to do this. Start with a google search. Here... I did the work for you...
http://www.google.com/search?hl=en&lr=&q=%22starting+an+enewsletter%22
Now, get busy.
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