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Speak Your Marketing Ideas into Existence

Pete bought me a Sony IC Recorder to record marketing ideas. It’s portable, the height of a pen, and 1 inch wide with folder options and subfolders. It easily downloads into your computer. It comes with a USB connection.  You speak your marketing ideas into existence and it converts it to text on the screen when you use it with Dragon Naturally Speaking. You first, give it a little tutorial of your voice, so it can recognize your voice. Speak slowly and articulate clearly or it will type another word in its place.

 

Here’s an example.

 

Marketing: The Good the Bad and the Ugly

 

I wanted to use my recorder to hold marketing ideas in A, B and C folders then use the subfolders to further develop marketing ideas.

 

I identified at least four types of “Character Traits” in marketing so I spoke them into digital folders. Every time I have new marketing content I find to be Exemplary Marketing, I’ll speak in folder A, Dumb ideas (noisy marketing) go in folder B and so on:

 

 1. Unethical Marketing

 2. Dumb Marketing

 3. Wasteful Marketing

 4. Exemplary Marketing

 

 1. Unethical marketing- In this type of marketing the marketer resorts to exploitation through misleading and misinforming the "natural" Markets. An example would include "Brokers" who deal in the exploitation of baby body parts then call it “Natural Make-up”.

 

 2. Dumb Marketing- This is best described as noisy and annoying. Does nothing to alleviate the ailments of consumers. Customer advocacy is not central to their marketing efforts. Notice the repetition of the words: I, ME, MINE and MY.

 

 3. Wasteful Marketing- The “abusive” (deliberate spamming) use of e-mail marketing has rendered marketers as suspicious, therefore hurting the overall effect of customer loyalty.

 

 4. Exemplary Marketing- Do unto others as you would have them do unto you. Putting others interest ahead of our own. Restoring marketing with morals.

 

I then take my marketing information I spoke into my recorder by speaking it into Dragon Naturally Speaking (a voice recognition software). It allows me to speak my content into text without having to type it.

 

There are lots of uses you could find for your recorder.

 

Here’s a picture of the recorder:

 

Maribel Hernandez

www.APMFormulators.com

“Classical Medical Education for Mothers @ Home…Naturally” Join the e-loop here.

 

 

 

 

 

Comments

Question

8:12 AM, Sep. 19, 2006, posted by LaurieBluedorn

Maribel, Would you recommend buying the software that goes along with the recorder? Is Amazon the cheapest place to get it? Laurie

Untitled Comment

8:28 AM, Sep. 19, 2006, posted by Anonymous

Yes, Amazon had it listed cheaper than my local office supply store.

Maribel