Marketing through Communication
8:13 AM, Dec. 27, 2006
Noah Webster tells us Communicate means to impart; to give to another, to bestow, something the receiver holds, retains, and enjoys. And what homeschool business owner couldn’t benefit from learning and teaching how to communicate with their customers?
If you have ever spoken to anyone in your life, used a telephone, write or send e-mails, you’ll welcome the action steps you can learn instantly in: 101 Ways to Improve Your Communication Skills Instantly by: Jo Condrill and Bennie Bough, Ph.D.
While there are many well written books on “communication” skills throughout your local Barnes & Nobel, few are able to please the discerning communicator. But, Jo Condrill and Bennie Bough has done just that.
This handbook is a breeze to implement into all businesses, because of the fundamental need to communicate with clarity. It will save us all from Foot-In-Mouth Dis-Ease. The authors ask: "Have you ever agonized over what you would've; should've and could've said?" I really appreciate when a book shows me what to do, instead of just tell.
The book has sold over 70,000 copies, translated into eleven languages by publishers in foreign countries, and is sold worldwide.
As business owners you know the value in communicating through your marketing campign.
Communication at it’s’ best is a two-way transaction. I speak a thought, you listen.
You speak, I listen. But, sometimes customers misinterpret what they hear, either because we were not crystal clear, or for other reasons. Listening requires practice.
Solutions in listening:
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PROBLEMS
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SOLUTIONS
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Assumptions we make of customers
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Wait. Listen. Don’t be hasty. Give the customer a chance to explain.
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Jump to conclusion
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Hold your judgment
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Mentally check out
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Eliminate distractions
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Nit pick on the customers
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Listen for main points the customer may be pointing out to you.
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I hope you enjoy this book as much as I have.
Maribel Hernandez
www.APMFormulators.com
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