All in the Family?
6:59 AM, Dec. 24, 2005
Last Saturday we discussed some of the benefits of bringing your business efforts home and making them a family affair. If you're a homeschooler, you will probably see how this can turn into many learning opportunities for your children, especially entrepreneurial teens and "tweens".
If you are marketing to homeschoolers, it is important to understand how very involved the entire family can be when it comes to lessons and educational methods. One of the reasons the unit study method of education is used by so many in the homeschooling community is because of the amount of multi-age involvement allowed. Families using unit studies are able to adapt lessons to the various academic abilities of each child in the family, and they can cover a mulititude of scholastic "subjects" while learning about a single topic.
Where PRMama is concerned, a valuable topic for all ages is business. You'll run into accounting, business ethics, customer service, fulfillment, production, web design...the works! Involving the entire family in creating and building a profitable business can be a unit study in and of itself, can't it? Whether you offer products that assist home educators in teaching specific subjects (bookkeeping, public speaking) or teach them how to teach (educational methods, works of encouragement), it is vital that you remember the entire family can and will be involved in the process during which your product or resource is used. Don't forget to tell homeschoolers WHY your offerings will benefit them...and all their students...if it will!
I learned today that homeschoolers Stephen and Kerry Beck offer, through their own family business, resources for teaching children about debt and entrepreneurial options. Talk about covering the bases! They also host a seminar that sounds rather interesting. Maybe I'll see you there! Pop by and see what they have to offer, and tell them the folks at The Old Schoolhouse Magazine (and the PRMama team!) said hi!
~Melonie K. Murray
Director of Public Relations
The Old Schoolhouse Magazine, LLC
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