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Pressed for Content?

Ok, so you have started a blog. Now what? After all, you've heard everywhere lately that blogging is an important part of any 21st century company's public relations program, yes?

But what do you say? First, establish the purpose of your blog. Is it a personal diary that allows customers/fans/friends inside to view your daily happenings? Is it a billboard to trumpet your latest company offerings again and again? Hint: don't let it become the latter. Your readers will return for more regularly because you're letting them get to know YOU. Yes, capitalize on that to some degree, of course. Share specials, campaigns, but do it with one thing in mind - they are hearing it from a friend, not a salesman. I read corporate and small business blogs all the time, and I've noticed that the highest trafficked ones are those that level with the reader rather than talking down or blaring their latest sale. Again, slip those in like you would tell your neighbor about the two for one sale drumsticks at KFC, but don't allow it to rule. Be transparent; be real. And most of all, make it fun.

Ok, so go read THIS article which will get you started on CONTENT. After all, we all need a little writer push (or swift kick) every now and then. This'll help. And then? Start the conversation and keep it going - daily. Your friends are waiting.

Gena Suarez
Publisher
The Old Schoolhouse Magazine, LLC
www.TheHomeschoolMagazine.com
www.HomeschoolBlogger.com/TOSPUBLISHER

Comments

More ideas...

5:19 PM, Jan. 5, 2006, posted by DandelionSeeds

For more ideas, please stop by my blog and check out topics Seeds of Inspiration for ideas to blog about as well as SHARE and Tell to share your thoughts and yourself to questions asked and shared by others!

Blessings,
Amy

Hello! It was nice to have a visit on my blog from PRMama today.

5:32 PM, Jan. 5, 2006, posted by Tami

I do have an update about my little company. It is BUSY right now! There are lots of people who chose to not send their children back to school after Christmas break. I have spent quite a bit of time on the phone with brand-new homeschoolers. It is pretty neat to talk to people about all the curriculum choices out there!!!

I also have a part-time assistant who works three days a week in the office. It has been a HUGE blessing to me!

And, probably, my biggest news is that my new website is DAYS away from going LIVE!!!! At most, it may be two weeks, but we are testing it out TODAY! So barring any major problems, I will have a new look to my website soon!

I enjoying checking in on PRMama regularly for inspiration and ideas!

Have a blessed day! Tami