*** Subscribe to The Old Schoolhouse Magazine ***
Click here to see the latest promotions from TOS!

Marketing Your Company - Use ALL Avenues

When people market their companies, they often march through traditional marketing activities, like ensuring their website is updated regularly, getting the branding consistent, submitting press releases every time something new can be talked about, advertising in print, online, radio, podcasts, email blasts, television, billboards, etc. This is all good! But often, there are opportunities where you can make use of every possible way to increase those blind spot areas. Areas you might not have thought about before.

One thing you may not have considered would be your "thank you" page on your website or shopping cart. When someone buys something from your cart, and the transaction is complete, where do they land next on your site? At the homepage? Why? They've already been there. Remember? They're done - they just did what you wanted them to do.

So where should they land? This is important! It's strategic to keep on top of their next step. It should be a personally written "thank you" page where they land after they have made the purchase or signed up for your enewsletter. And on that page, there should be a suggestion of  (from you) where you want them to go NEXT.

Do trades with other sites. Send your customers to another business-owner friend. And have her do the same for YOU. Her thank you page should be suggesting that her customers visit YOU next, since they are done with her. She received revenue from them - now she can send them to you. These are qualified prospects: they've just spent money online. Shouldn't they come see you now? In the homeschooling market especially! If I am selling someone a magazine, I may as well send them to xyz company from my thank you page, right? Or, I can suggest they buy something else. Whatever I decide to do is fine - but shouldn't I make use of that page and do something?

So make a trade with a friend today. Or, sell an ad there in that space. TOS is doing this now with its 11 enewsletters (trading, not selling). We have thousands of subscribers to our enewsletters, with many, many people a day double opting in to them. When they do, they land on a thank you page from us. We've already made three trades and are open to more. This is a way for you to spend zero dollars on marketing, yet potentially receiving many dollars back in sales. Do it today! Get your word of mouth campaign (viral marketing) working for YOU from another site(s) - this is one EASY way to do it, and you should see a traffic hike immediately.

And traffic = sales.

Join us back here at PRMama every day. We'll keep your "idea juices" well-stocked. Please feel free to comment with your questions, and let us know if this information has been helpful. It'll assist us as we pen new entries for you.

Yours,

Gena Suarez
Publisher
The Old Schoolhouse Magazine, LLC
www.TheHomeschoolMagazine.com
www.HomeschoolBlogger.com/TOSPUBLISHER
gena@tosmag.com

Comments

Great Idea

7:59 AM, Jan. 10, 2006, posted by FamilyBusiness

Gena,
This is a great idea. We are re-thinking our entire shopping cart area of our website after the Big Seminar. There were many ideas passed around that we want to implement. It just takes time. Once we are finished with our own seminar, we plan to give all of our websites a face-lift, including the shopping cart and thank you page.

Stephen Beck
www.FamilyEbiz.com