It's Not About Your Product, It's About What They Need
10:48 AM, Feb. 15, 2006
Do you have a great product that you want to market to homeschoolers? Can you tell everyone all of the benefits to using your wonderful product?
Well I hate to break it to you, but you're going to have to do better than that. You see, you have to remember that it's not all about you. Of course you like the product. You created it.
What you need to focus in on is why someone else would NEED it! People are looking for products & services that make their lives easier and better. Do you have a great geography game? Well that's wonderful. There are a ton of great geography games out there. Why do I NEED yours?
Well you've done your homework. You know why geography is important. You know why some students have a hard time learning it. And you know why some parents are intimidated by teaching it.
When you market your products using those hooks, you'll see results. You'll set yourself up as an expert in your customers mind. You'll be showing your customer that you care about more than just a sale. You care about them and their children. You want to help make their homeschool more fun and effective.
Remember the Radio Shack slogan ~ "You've got questions. We've got answers."
Parents have lots of questions. Answer them.
~Nancy Carter
Managing Public Relations Consultant
www.TheHomeschoolMagazine.com
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