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Up-Sell!

10:44 AM, Mar. 6, 2006

You are currently looking for new customers, but you also want to increase the amount your current customers are buying. So, up-sell!

If you take a phone order for a product, politely suggest another product that complements the customer’s purchase. Apply this same principle in your online shopping cart. (Amazon is especially good at this.) Your customers may not even be aware of all your other products and will be grateful to hear of the other wonderful resources you have available.

You can also up-sell by running a special that is dependant on the amount ordered. For example, if you know your average order is $100 and you’d like to increase that, run a special for a FREE gift or a percentage off on all orders of $120 or more. You’ll start to see customers increase their orders just to get the free gift. Don't have the resources to give a free gift? Try partnering up with another homeschool company. It will cost you little and provide good advertising for the other company.

So, get out there and up-sell, up-sell, up-sell!

Laura Fox

Marketing Director

The Old Schoolhouse Magazine

www.TheHomeschoolMagazine.com

Posted in Marketing Monday,
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About This Blog

The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations! Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".

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PRMama Staff

Gena Suarez is the co-publisher of The Old Schoolhouse Magazine, LLC. She and her husband Paul (the other "co") reside in the foothills of the beautiful Smoky Mountains of Tennessee. The magazine, found in Borders and Barnes and Noble bookstores, is a family affair and is run out of their home.

Nancy Carter is the Marketing Manager for The Old Schoolhouse Magazine. In addition to editing the PRMama e-Newsletter, she keeps everyone up to date about HomeschoolBlogger at www.HomeschoolBlogger.com/
HSBCompanyBlog.

Julie Nott is the Affiliate Program Manager and a homeschooling mom who loves to network! She enjoys working with TOS in advertising sales and edits the FREE Unit Studies and Homeschooling for FREE! e-Newsletters. You can visit her here, there and everywhere!

Dena Wood, Schoolhouse Store Manager, is a homeschooling mom of five, freelance writer, and Co-Owner of Trigger Memory Systems, home of Times Tales and other creative, non-traditional learning products.

Tami Fox is the North Carolina Coordinator for Homeschool Nation for The Old Schoolhouse Magazine. In addition to being a contributor to the PRMama blog, Tami is the owner of Discount Home School Supplies.

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