Promotional Marketing and Pencils
10:12 PM, Mar. 13, 2006
Why is there a picture of pencils up there you ask? Those pencils could have your website address on them. They could have your logo on them.
Why would you want to do that?
Promotional marketing. This is just one of many strategies designed to stimulate a customer to take action towards a buying decision.
So what do pencils have to do with promotional marketing?
All businesses must start with identifying themselves to potential customers somehow. Be it through "word of mouth", advertising in magazines or other forms of media -- it must be done.
Pencils are a simple way to do that.
Got a "catchy" name for your product yet? Got a colorful logo? Got a website? Put it on some pencils. Pass them out wherever you go. Everybody needs a pencil. They always tend to get lost too. You never know where they could end up. They could be in the hands of your next customer.
Take action! Move! Or better yet "Get the lead out!"
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P.S. Here's a great company that offers custom pencils for only $.17/each (when you order 1000 or more) and only charges an $18.50 set up fee.
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