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Feature Friday has returned with JoJo Tabares of Art of Eloquence

Posted 10:05 PM, Nov. 2, 2006

Free FUN Activities Every day of the week at Art of Eloquence! 

By JoJo Tabares 

 

Over the last several months, Art of Eloquence has been working on some exciting new and free activities for homeschooling families!  We are passionate about training Christian youth to speak effectively and confidently and we love to bring those skills to children using humor and hands-on activities in order to make learning fun and more productive.  We now have free activities each day of the week!  Here are some of the things we have been working on for you.

 

We’re blogging!  http://www.homeschoolblogger.com/CommunicationFUNdamentals/  For your amusement and confusement, Communication FUNdamentals brings you a different topic each day of the week:

 

Former president Ronald Reagan used humor to convey his positive Christian world view.  Art of Eloquence uses humor to teach communication skills with a Christian perspective!  In honor of our Annual Say What You Mean Convention held in February remembering Ronald Reagan and of our new study, Say What You Mean: Defending the Faith, we bring you a different Ronald Reagan quote on faith and politics! 

 

Mailbag Mondays bring you some of our mail asking the most burning communication questions.  Sort of a Dear Abby of communication skills.  Come see my advice for tough communication situations and answers to communication questions. 

 

Tuesday Tips brings you a new communication tip for handling various communication issues.

 

FIMM has a second home on Art of Eloquence!  The Misadventures of Foot in Mouth Man were so popular that in addition to starring FIMM in his very own video, we created a whole page on our website just for him.  FIMM fans can now visit FIMM’s page at http://artofeloquence.com/pages/FIMM.php to watch his video, read his newest episode and even catch up on all of FIMM’s misadventures!  These are great mini lessons for children who think communication skills are boring or intimidating.  Just grab a cup of coffee and sit down every Wednesday with FIMM for a few minutes to laugh while you teach/learn!

 

Issues Thursday brings you a new article about communication skills with the latest studies, statistics and news.  I relate news articles and how their communication skills affected how they came across.  How we, as Christians can voice our opinions and ideas so they can be heard with open hearts and minds. 

 

Friday Funnies brings you a new communication joke or funny picture.  All family friendly these are fun for the kids-great for opening up a discussion about communication skills and taking the topic to new levels in a fun and engaging way.

 

Speak Up Saturdays bring an issue that we can discuss.  Leave your comments and join in the discussion about how communication skills can help. 

 

Another free activity you and your family can have fun with is the Purple Crayon Award!  This award goes out to the nominee who has the most creative approach to effective communication that month.  We take nominations all month long!  Parents can nominate your children if they have said something especially profound or cute!  Customers can nominate a business for exemplary customer service or their user-friendly website.  Friends can nominate each other for a poem or story or blog post they wrote.  You can read more about the Purple Crayon Award here: http://artofeloquence.com/pages/purplecrayonaward.php

 

Another free service we provide is our Yahoo support group for Christian parents of shy, gifted or learning disabled children.  Homeschooling with Humor is a place of fellowship and fun as we share our blessings and frustrations.  We provide articles with information on homeschooling special needs children, interactive activities for both parents and their children, monthly TeleChats where we fellowship and hear speakers of interest to us and our children.  In the month of November, we are hosting a Prayer TeleChat for Thanksgiving.  You are invited to join us.  We will go around the “room” and each say what we are thankful to the Lord for providing this year and then ask for prayer for whatever we are in need.  It should be a fun time of fellowship and praising the Lord!  Come join us at Homeschooling with Humor.  http://groups.yahoo.com/group/HSwithHumor/

 

Lastly, we are busy preparing for the (even bigger and better!) Second Annual Say What You Mean Convention in February!  This is an online (virtual) convention held each year in February to remember the Great Communicator, Ronald Reagan, on his birthday!  This is just like a homeschool convention only it’s for improving your communication skills and it’s entirely online!  You don’t have to pay for parking or get a baby sitter for the kids.  Just log on in the comfort of your own home and participate in all the fun for the whole family!  The convention is three days (Feb. 1-3rd) and features free seminars, guest speakers, games, prizes and interactive workshops for all ages kids and adults!  http://www.SayWhatYouMeanConvention.com

 

Art of Eloquence is so excited to welcome you to take advantage of the free activities we have for you and your family each day!  Many of the activities and communication studies we have began as an idea from one of our customers.  So please feel free to email us with YOUR suggestions!  info@artofeloquence.com

 

 

In His Service,
JoJo Tabares
It isn't enough to KNOW God's Word
You must be able to ARTICULATE it!
http://www.ArtofEloquence.com
http://www.homeschoolblogger.com/CommunicationFUNdamentals/
http://www.SayWhatYouMeanConvention.com
http://groups.yahoo.com/group/HSwithHumor/




Posted 9:17 AM, Oct. 30, 2006

White Pine, TN, Oct. 25, 2006 - With the holiday shopping season right around the corner, fans of online auction sites are introduced to the new kid on the block - www.HomeschoolBuy.com. Homeschool Buy is poised to meet the needs of homeschoolers and others who were turned away when eBay decided to prohibit the sale of Teacher's Editions. Homeschool Buy is prepared to handle much more than just homeschool curriculum though; everything home and family-oriented is welcome. Customers can shop without worrying about objectionable content.

While other online auction sites have popped up since eBay's big mistake, Homeschool Buy is unique because it comes with a built-in market – the readers of The Old Schoolhouse® Magazine and the blogging communities at www.HomeschoolBlogger.com and www.HomesteadBlogger.com. Some of those folks are the exact ones who encouraged Paul and Gena Suarez, publishers of The Old Schoolhouse, to pursue creating an online auction site that would welcome homeschoolers and their Teacher's Editions. Danny Carlton of www.JackLewis.net has created and overseen the development of Homschool Buy and will be presiding as webmaster of this site.

Paul and Gena also hope their decision to offer an option where the seller would have no basic listing fees will help to encourage people who have never listed at auction sites before to get involved. Unless a product sells, there are no backend auction fees on basic listings. Customers who are familiar with eBay will find a very similar set-up, including being able to create and operate your own store with a very custom traffic base, yet tailored especially to be family-friendly. HSB stores are priced much lower than eBay’s store options as well. While the site is designed to appeal to homeschoolers by giving them the opportunity to buy and sell Teacher's Editions, the site is definitely open to others outside the homeschool community. It's perfect for family commerce on the ‘Net.

The homeschool market is estimated to be a billion dollars a year and Homeschool Buy provides a venue for everyone from individual families to small companies to mainstream vendors to join the marketplace. Whether it's families cleaning off the bookshelves to make some extra Christmas money or a company striving to move products off of their shelves, Paul and Gena Suarez welcome them to give Homeschool Buy a try. Teacher's Editions are welcome!




Marketing: The Language of Permission

Posted 9:27 AM, Oct. 17, 2006

Proliferation of spam, unsolicited commercial e-mail, forced pop-up advertisements, and unrequested newsletters all try the patience of customers.

 

It’s always polite to ask— first.

 

Seth Godin, in his book: Permission Marketing, articulated the need to ask customers for permission when invading their space so one avoids practicing Interruption Marketing.

 

People who get online to shop are already over stimulated with too much information and boredom of empty promises from corporate speak.

 

It’s not enough to use the language of “Permission Marketing” while only paying lip service to it.

 

I spoke this morning to Sandeep Krishnamurthy ,  Assistant Professor in the Business Administration Program at University of Washington, Bothell. He gave me permission to post three paragraphs of “An Analysis of Permission Marketing” http://jcmc.indiana.edu/vol6/issue2/krishnamurthy.html

 

Mr. Krishnamurthy’s current work looks at how connectivity among consumers promises to change marketing in the future.   

 

Permission marketing (also called invitational marketing) envisions every customer shaping the targeting behavior of marketers (Godin, 1999). Consumers empower a marketer to send them promotional messages in certain interest categories. Typically, this is done by asking the consumer to fill out a survey indicating interests when registering for a service. The marketer then matches advertising messages with the interests of consumers.

This is a new idea. Even though targeting appropriate customers has been recognized early on as a core marketing principle (Smith, 1956), most targeting today can best be described as “targeting on averages.” The advertiser obtains the average profile of the consumer (e.g., a marketer may identify the proportion of a show that meets a certain pre-specified demographic or behavioral category using Simmons data) and chooses, say, a TV show that matches the target consumer profile most accurately1. This leads to low targeting precision since not all consumers match the profile.

Theoretically, direct marketing holds the promise of improving targeting2. One-on-one marketing proposes thinking about a segment of size one (Peppers & Rogers, 1993, Pine, Victor & Boynton, 1993). Given the new capabilities of addressing each individual (Blattberg & Deighton, 1991) the goal is to customize the marketing mix in accordance with the needs of a consumer. Relationship marketing takes a long-term orientation in targeting as opposed to a short-term transactional orientation (Dwyer, Schurr & Oh, 1987; McKenna, 1991, Sheth & Parvatiyar, 1995). The idea is to understand the lifetime value of the customer and allocate resources in accordance with these values (Day, 2000). The emphasis is on retaining existing customers rather than on obtaining new ones (McGahan & Ghemawat, 1994).

©Copyright 2001 Journal of Computer-Mediated Communication

Maribel Hernandez

www.APMFormulators.com

 

 




The Homeschool Minute - A Special Time for Homeschoolers

Posted 11:25 PM, Oct. 2, 2006

The Homeschool Minute - A Special Time for Homeschoolers


The Old Schoolhouse® Magazine launches their newest e-Newsletter, The Homeschool Minute, to inform and encourage homeschoolers on their important journey.


White Pine, TN - As their magazine and blogging community, www.HomeschoolBlogger.com, grow at a rapid pace, the friendly folks at The Old Schoolhouse are always looking for more opportunities to connect with homeschool families worldwide. While The Old Schoolhouse already has 10 different free monthly e-Newsletters available to anyone, The Homeschool Minute is unique because it is weekly and purposely kept short and sweet so that homeschool families can just enjoy a short break with The Old Schoolhouse Gang.


Each week, The Homeschool Minute features Publisher Gena Suarez's Home Where They Belong column which gives news about homeschooling and what is going on in the public schools, the latest crazy antics at the Igarashi household in Jeneric Jeneralities from Jenefer Igarashi, Senior Editor of TOS, Homeschool Heart, a short devotion that speaks right to the heart of homeschoolers from Nancy Carter, TOS Contributing Writer, the Schoolhouse Store Spotlight, where Schoolhouse Manager Dena Wood introduces a great new homeschooling product, and then Homeschool Freebies from Julie Nott, Homeschool for FREE e-Newsletter Editor, points readers towards some of the greatest FREE homeschool resources on the web.


Readers are already sharing their excitement about this great newsletter and love the fact that they can get a free eBook just for subscribing! The Homeschool Minute joins The Old Schoolhouse's great lineup of e-Newsletters including: The Old Schoolhouse Devotional, This Month In History, Homeschool Leaders, Free Unit Studies, Homeschooling For Free, The Homeschool Marketer, Homesteaders, Special Learners, Military Homeschoolers, and Free Science for Homeschoolers. Public Relations Manager, Nancy Carter says, “We are so pleased with the response we've gotten from our readers already. This newsletter was created to allow us to have a friendly homeschool chat with readers weekly. The Homeschool Minute is going to affirm their decision to homeschool, remind them that they aren't alone, touch their hearts, and introduce them to both new products and free resources online!”


The Homeschool Minute subscriptions are free and not limited only to The Old Schoolhouse® Magazine subscribers. Subscriptions are available for any homeschooler or even to people just considering homeschooling. To subscribe, just go to http://www.TheHomeschoolMagazine.com/Homeschool_Minute.html.


About The Old Schoolhouse Magazine®:

The Old Schoolhouse is the largest homeschool magazine on the market. Each 200-page issue is packed with articles and thoughtful editorial columns covering the different teaching styles, areas of study, current homeschooling issues and events, and encouraging articles.

Contact:
Nancy Carter, Public Relations Manager
The Old Schoolhouse® Magazine, LLC
www.TheHomeschoolMagazine.com
888-718-HOME







Homeschooling Radio

Posted 8:22 PM, Sep. 19, 2006


Tune in on Thursday, September 21, to hear Gena on HomeschoolingRadio.com! You'll be able to download the podcast anytime that day. 

Listen in and let us know what you think!

~Nancy Carter
Public Relations Manager
www.TheHomeschoolMagazine.com






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Feature Friday has returned with JoJo Tabares of Art of Eloquence
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Marketing: The Language of Permission
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Gena Suarez is the co-publisher of The Old Schoolhouse Magazine, LLC. She and her husband Paul (the other "co") reside in the foothills of the beautiful Smoky Mountains of Tennessee. The magazine, found in Borders and Barnes and Noble bookstores, is a family affair and is run out of their home.

Nancy Carter is the Marketing Manager for The Old Schoolhouse Magazine. In addition to editing the PRMama e-Newsletter, she keeps everyone up to date about HomeschoolBlogger at www.HomeschoolBlogger.com/
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Julie Nott is the Affiliate Program Manager and a homeschooling mom who loves to network! She enjoys working with TOS in advertising sales and edits the FREE Unit Studies and Homeschooling for FREE! e-Newsletters. You can visit her here, there and everywhere!

Dena Wood, Schoolhouse Store Manager, is a homeschooling mom of five, freelance writer, and Co-Owner of Trigger Memory Systems, home of Times Tales and other creative, non-traditional learning products.

Tami Fox is the North Carolina Coordinator for Homeschool Nation for The Old Schoolhouse Magazine. In addition to being a contributor to the PRMama blog, Tami is the owner of Discount Home School Supplies.






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