Yes, that's right. I began B4FIAR today with our 2yo, Mark. He really enjoyed it. We read the book and then got out our bear and dressed him like Jesse Bear. 
Mark then had the most wonderful time playing with Jesse Bear. Jesse Bear got sick and had to be cared for. Mark prepared him a "meal" and had a wonderful time.
Jesse Bear even got to visit Roxaboxen today (see Roxaboxen Day 2 entry). He is now taking his nap with Jesse Bear, of course. 