Jul. 10, 2007 - Curry, Drumsticks, Ads and More
Number One Son has been living on Egg Fried Rice since he knows how to say that! Imagine visiting a restaurant and the menu is in characters you can't understand - he is learning to read and write, but you have to know about 6,000 of them to be literate He informs us he has an inhibition against sniffing stranger's food over their shoulders, which is how most who aren't fluent in reading choose meals. Today he ate at his favorite little restaurant near the office and decided to branch out: pork fried rice! It turned out to be pork, eggs, and cabbage fried rice with soup on the side. It was good - a little variety.
Honorable Uncle and Honorable Aunt fired their housekeeper about a week ago, so everyone has been eating out all the time until a new one could be found. The new one is now installed and she sent good food tonight. "Rice, and a big thing of curry (the curry is different from what we eat at home [we love it] deeper, smokier and less sweet, not quite as sharp). I ate curry Sunday night too, it's relatively popular here They serve a heap rice on one side, a breaded pork chop cut in strips down the middle and curry sauce on downhill side - GOOD! After I ate Sunday night, then I got a peach ice cream cone with real peaches in it! Nestle has a big market share in dairy products here - 2/3 of the milk, 1/2 of the ice cream. Every convenience store has a cooler with Nestle drumsticks in it. Tonight I stepped into a convenience store and got a large bottle of OJ (the orange juice here is so much better than at home!) and I got a drumstick with strawberry ice cream in a sugar cone. It was so good. I found a coconut flavor drumstick that's pretty good the other night. They have a berry kind, too." There are a lot more varieties of ice cream novelties there.
"Dad asked me to look at ads and marketing over here. Multicultural ads are not all that common. Most of the time, it is majority people group models There is definitely a market for Western movies, clothes, and other things, but it hasn't supplanted everything else. For example, 25-50% of movies in the video store are productions made in country. Aside from the high fashion district, most ads use majority group models. Also, most taxi drivers are from the majority group. I see very few foreigners at all! There are very few in our city. I might possibly see 10 other foreigners in a day, compared to 10,000 locals at least. Typically there is one other foreigner on the train out of 1,000 riders. I see most foreigners at the gym, but there aren't many even there, especially not the times I come. I see 1 or 2 foreigners on the street when I go out to eat or something."
"Unfortunately, I'm too busy to notice much, I'm always in a hurry, just pounding the pavement."
As we talked, Number One Son emptied his pockets to get ready for bed. He said there is a coin that is 1/10 of the regular currency unit and it is useless! It is not used for anything so you tend to accumulate them. Son took off his jeans and poured a fistful of them on the floor - Good night!
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