I usually make my own dishwashing soap.  Primarily because I'm cheap, but also because what I make is real soap joined with the beauty of essential oils to clean my dishes.  I use the Dr Bronners soap diluted with some water and usually add some tea tree oil, rosemary oil, and whatever strikes my fancy for the day.  It works well, and smells nice.

Then I made the mistake of watching  TV other day.  This is what I saw:

I was suddenly taken back to the 1970s when Walter Cronkite would interupt my Saturday morning shows to tell me a kid's version of what was happening in the world.  I suddenly wanted my glass of TANG like the astronauts drank, to save the whales, and to help the poor sea creatures whose habitats had been damaged by oil spills.

Needless to say, I went right out and bought a bottle of Dawn, and I even put my verification code in online so that the little ducks and otters would benefit.  It was weird that this commercial had such a pull, but I guess that's what they pay the marketing department for.....