Feb. 11, 2009
Smart advertising or blatant exploiting of Children?
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Yesterday my children brought their alligator/dinosaur/gecko costume to our driving school office. I assumed it was their idea, only to find out it was my husband's. The kids had been playing with the costume the previous evening and he had this brilliant flash of insight. Why not use the kids to help promote our driving school? You see, our logo for our driving school is a happy alligator driving a sporty red car. Why do we have such a logo? Well, when we first opened, we were using a classroom at Guam International Christian Academy (or GICA), who's mascot is a Gator - the GICA Gators. Shortly after opening our business, Mrs. C. the principal's wife brought me this picture of a gator driving a car. "I saw this and thought of you guys" she said. And so an idea was born. We have used this logo from that moment on. Now the costume that my children play with was the original Gator costume for the GICA Gator's sport team mascot. I had taken this costume home one year to repair the rips and tears in it and it ended up staying with us after the school closed down. My children have worn it in many play sessions, as fierce dinosaurs, leaping lizards, and even as a Gecko. It really is a favorite play item. So yesterday and today, for about 15 minutes, my children entertained motorists on Marine Drive, dressed as a Happy Alligator, covorting in front of our office. Smart advertising? My husband thinks so. The kids certainly enjoyed themselves. Pictures pending. |
Comments
Feb. 13, 2009 - pictures
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Posted by Anonymous
Feb. 13, 2009 - pictures!
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Posted by Jun. 15, 2009 - Dancing Alligators
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